Beautiful Bulgaria is preparing for an international moment as Burgas gets ready to host Eurovision 2027. But away from the excitement of the music competition, the country offers travellers a rich mix of dramatic landscapes, ancient history, traditional villages and vibrant cultural life.
A 12-day small-group tour from Undiscovered Destinations aims to explore that quieter side of the country. The Essence of Bulgaria journey combines major cultural attractions with lesser-known destinations, while keeping travel between regions manageable.
The adventure begins in Sofia, Bulgaria’s lively capital. From there, the route heads south towards the Pirin Mountains, where spectacular scenery provides an early highlight of the journey.
Into the Rhodopes
The tour then continues towards the central Rhodopes. Travellers pass through picturesque villages and narrow gorges before reaching Trigrad, an area known for its rugged scenery and relatively untouched natural surroundings.
The Rhodopes offer a chance to experience a more peaceful side of Bulgaria. Traditional settlements, mountain landscapes and local culture give the region a distinct character away from the country’s larger cities.
The journey later reaches Plovdiv, one of Bulgaria’s most fascinating urban destinations. Travellers have ample time to explore the city and experience its blend of ancient history and modern cultural life.
History Beneath the Balkan Mountains
From Plovdiv, the route travels north beneath the Balkan Mountains. Along the way, the itinerary introduces visitors to historic towns and important archaeological sites.
One of the highlights is the ancient Thracian Tomb at Kazanlak. The site provides an insight into the sophisticated culture of the Thracians, who lived in the region more than two thousand years ago.
Nearby lies Bulgaria’s famous Rose Valley. The area has a long association with rose cultivation, particularly the fragrant Damask rose.
Local producers use the roses to create rose oil, an ingredient highly valued by the perfume and cosmetics industries. The region therefore offers visitors an opportunity to see a living tradition that remains closely connected to Bulgaria’s cultural identity.
Bulgaria Beyond the Eurovision Spotlight
The appeal of this journey lies in its variety. Travellers can experience mountain scenery, historic cities, archaeological sites and traditional communities within a single trip.
The tour also provides an alternative perspective on Bulgaria as international attention turns towards Burgas and Eurovision 2027.
The Essence of Bulgaria small-group tour departs on 8 September 2026, 27 April 2027 and 7 September 2027. The April departure takes place shortly before the Eurovision final, making it an appealing option for travellers interested in combining Bulgaria’s cultural attractions with the excitement surrounding the competition.
The price is £3,095 per person. It includes accommodation, arrival and departure transfers, overland transportation with a professional driver, an English-speaking guide or tour leader, and selected meals. International flights are not included.
Groups are limited to 12 travellers, allowing the journey to maintain a more personal and flexible feel.
For visitors looking to see more than the Eurovision venues, Beautiful Bulgaria offers a journey through the country’s mountains, history, traditions and spectacular landscapes.
