Spider-Man: Brand New Day box office numbers have shattered expectations after the latest Marvel blockbuster earned a record-breaking $72 million in preview screenings across North America, officially surpassing the previous record held by Avengers: Endgame.
The impressive opening places Sony and Marvel Studios on course for one of the biggest domestic opening weekends in cinema history.
Spider-Man: Brand New Day Box Office Breaks Preview Record
The Spider-Man: Brand New Day box office performance received a major boost after strong late-night walk-up ticket sales dramatically increased Thursday’s total.
The movie finished with an estimated $72 million in previews, breaking Avengers: Endgame’s long-standing $60 million preview record.
The figure includes Prime Video early-access screenings on Wednesday along with Thursday’s nationwide preview showings.
Audience reactions also proved overwhelmingly positive. According to PostTrak, general audiences, parents, and children under 12 awarded the film a perfect five-star rating.
Massive Opening Weekend Expected
Industry analysts now expect Spider-Man: Brand New Day to generate more than $100 million on its first Friday, including preview earnings.
Only a handful of movies have ever crossed that milestone, including:
- Avengers: Endgame
- Spider-Man: No Way Home
- Star Wars: The Force Awakens
- Avengers: Infinity War
- Star Wars: The Last Jedi
Several tracking services believe the film could deliver an opening weekend between $260 million and $300 million, making it one of the biggest launches in Hollywood history.
Theaters Devote Most Screens to Spider-Man
Major cinema chains have significantly expanded showtimes to meet extraordinary demand.
Locations including AMC Lincoln Center in New York, AMC Century City in Los Angeles, Regal Sherman Oaks Galleria, and Regal L.A. Live have dedicated dozens of daily screenings to the film.
The heavy scheduling reflects exceptionally strong advance ticket sales and continued demand from moviegoers.
No IMAX Screens, Yet Record Results
One of the most remarkable achievements is that Spider-Man: Brand New Day reached its record preview earnings without support from IMAX screens.
Despite losing premium-format screens to other releases, the movie still produced the highest preview total ever recorded for a Sony Pictures release and the strongest post-pandemic preview performance.
Critics and Fans Praise the Film
The film has also earned outstanding reviews.
Audience scores currently stand at 98%, making it the highest-rated live-action Spider-Man film among moviegoers.
Critics have also responded positively, awarding the film a 90% Certified Fresh rating, placing it just behind Spider-Man: No Way Home.
The Odyssey Continues Strong Run
While Spider-Man dominated theaters, Universal’s The Odyssey remained a strong performer despite seeing reduced attendance.
The Christopher Nolan epic earned approximately $10.2 million on Thursday and pushed its domestic total beyond $344 million.
The film has already recorded Nolan’s strongest second-week box office performance, surpassing The Dark Knight.
The Spider-Man: Brand New Day box office success confirms that audiences continue to embrace Marvel’s most popular superhero.
With record previews, exceptional audience reactions, and enormous weekend projections, the latest Spider-Man adventure appears ready to become one of the biggest theatrical releases of the year.
